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October 10, 2007

“The Whole Truth” The Problems with Network Marketing . . .

Filed under: Network Marketing — Andrew Christiansen @ 10:53 am

Hello fellow Networkers,

My name is Andrew and I wanted to share something with those people who may be wondering why networking just isn’t working for them. If you can prove to me that the problems with network marketing below are not real or true then I’ll permanently tattoo the word “IDIOT” on my forehead.

Read this carefully and
let it sink in a minute:

Problem #1 Most people can’t Sell.
Problem #2 Most people try to sell something to people who can’t sell.
Problem #3 Even if you sell something to someone who can’t sell,
where does that leave you? That leaves you with:
Problem #4 Someone in your downline with Problem #1

This is the vicious cycle of Network Marketing!

Solution #1 A Program that requires no selling.
Solution #2 A guarantee that we all make money.
Solution #3 The people that do sell help the people who can’t sell.
Where does that leave you?
Solution #4 Someone in your downline with Solution #1

I am sure you have heard it before that 95% of internet marketers
do not make any money.

That is because of Problem #1 - Most people can’t sell.

Well, now you don’t have to!

We have developed a system that virtually anyone can do.

We, as a team, even have our own personal guarantee in place where you’ll receive from myself a free 8 day 7 night resort luxury vacation every single year for the rest of your life if we can’t get you into profit within 6 months!

That’s like giving you up to $2,000 every single year for the rest of your life even if you call it quits after 6 months!

You will not see this anywhere else.

Finally, YOU can be the judge of your own destiny.

Are you ready to learn the TRUTH?

Join http://www.residualvictory.com/lucidic

regards,

Andrew Christiansen
Residual Victory Co-Founder
http://www.residualvictory.com/lucidic


September 21, 2007

The Power of Real Time Leads

Filed under: Residual Victory — Andrew Christiansen @ 2:25 pm

One of the greatest challenges we face in network marketing is what type of leads to use and how to use them. With real time leads you get a prospects contact information a second or two after they fill out the form and click submit!

Timing in network marketing is absolutely essential for success. You can put your business into “real time” simply by purchasing leads that are sent to you instantly OR contacting your opt ins immediately after they opt in. The reason this can be so effective being:

1. You are catching the prospect at the peak of their interest: They have just entered their personally phone number and EXPECT and WANT to be contacted sooner rather than later.

2. They are most likely still on the computer, even still on your website! A quick call allows you to direct them to the most important text/video/audio of your site and you can walk them to it right over the phone.

3. By contacting a lead in real time shortly after they request information, it gives them the impression that you are reliable and take your business seriously. People will appreciate this and be far more receptive to your offer.

Think about it, even if you call a lead a few hours after they opt in you still run the chance of catching them off guard. They could be driving, in a meeting or their attention could be focussed elsewhere.

You certainly don’t have to purchase $10 real time leads to try this out. When you are doing some advertising that requires they opt into your site for more info, simply refresh the page every few minutes and someone will pop up.

I realize its not always possible for people to be sitting around waiting for people to opt in, but even if you do a couple calls per day I guarantee you will see a sizable increase in response from your prospects.

In Residual Victory (which is free to join and use) you get emailed a prospects information immediately after they opt in. If you have no means of generating real time leads consider joining for free and give it a shot!

http://www.residualvictory.com/lucidic


September 20, 2007

What makes Residual Victory different?

Filed under: Residual Victory — Andrew Christiansen @ 1:30 pm

You’ve seen similar programs like PIF4P and Profitwildfire but what really makes RV stand out from the others? There are 2 major reasons.

1. We PAY YOU for using the LargeResponse auto responder.

While in PIF4P and PWF the system owners collect all Response Magic commissions we chose to pay the affiliates for all LargeResponse signups their downline gets, 5 levels deep.

If your members are upgrading a program under you, you should get paid. Period.

Evan Mills and I collectively enrolled nearly 6000 people in PIF4P and did not collect a dime on auto responder commissions from Response Magic. I believe that was unfair which is why our system incorporates a paid auto responder.

2. When your downline decides to NOT upgrade a program, YOUR affiliate ID’s are passed to their downline, 10 levels deep!

Say one of your new members upgrades all the programs except SpinSuccess. In PIF4P and PWF no affiliate links are displayed, and the member must join under the house account of the company.

In RV, YOUR link is passed down to fill the gap. This is extremely important because they are basically promoting your link for you! Its every affiliates decision which programs they want to upgrade, but in the case that they decide to leave some out, YOU benefit.

regards,

Andrew Christiansen
Residual Victory Co-Founder
http://www.residualvictory.com/lucidic


September 17, 2007

Switching Stores

Filed under: Health and Wellness — Andrew Christiansen @ 7:26 pm

I have been a Shaklee Distributer since December 6th 2006. I believe Shaklee is an excellent Primary Business simply due to the fact that everyone is already spending money each month on products similar to what Shaklee Offers.

Now why would you want to order these household products over zipping down to Walmart?

1. They are cheaper: The average Shaklee Customer saves over $1000 per year by switching stores. How? Many of Shaklee’s products are in concentrate form. They last longer because you mix them at home.

2. They are healthier: Shaklee products are made from the purest natural ingredients on earth. They take stringent measures to keep out pesticides, contaminants, and other unnatural things that simply don’t belong there.

3. Pay Yourself Instead: When you buy Shaklee products you earn PV points which you get paid on at the end of the month. You also get paid on the products that anyone in your team purchases. It doesn’t take long before all your monthly purchases are paid for in commissions.

Shaklee offers a variety of products that are simply safer, cheaper and more profitable to you than purchase these products elsewhere.

If Shaklee is new to you watch Oprah Endorse it on her National TV show: Visit www.MyGreenSuccess.com and enter access code: 15610019 in the “Home Business & Product Information” area.

Then get started as a Gold Ambassador at http://www.JoinShakleeNow.com

If you have any questions, please don’t hesitate to contact me at andrew@lucidic.com


A Girl Named Pebbles Inspired Me

Filed under: motivation & work ethic — Andrew Christiansen @ 1:09 pm

The other day I was enjoying some late night breakfast food at a local Diner with a friend. We struck up a conversation with our waitress named Pebbles and it completely boosted my work ethic and motivation by 100%

She is 24, just graduated law school and is $90,000 debt. She had decided to work a year to gain some life experience, take a break from law and to tackle her debt.

She began to share her 1 year plan which was to work 17 hours per day, 7 days a week for a year in order to completely pay off her $90,000 in debt. She said she could make around $9000 per month working at the diner for these long hours.

Now by no means am I saying everyone in online business should work 17 hours or even anything close. My point is that this girl had a goal and shes following through with it on a daily basis. On top of that, with a SMILE on her face! Her energy was high, she was willing to do whatever it takes to meet her goal.

When most people would break down and even go bankrupt on $90,000 debt this girl accepted it, set out a plan of action and is following through.

If she was in network marketing she would be a millionaire in one year with that work ethic!

I came to the realization that to tackle a huge goal like starting an online business or tackling debt one must do the following after they have a plan of action.

1. Work Longer: No matter who you are and what you do you can always increase the hours you put into a task. Most people work 8 hours a day at their jobs then invest 1-2 hours in their home business. I challenge you to put MORE TIME into your online business.

2. Work Harder: when those little thoughts of “Im tired” or “Im burnt out” enter your mind I challenge you to push beyond them. Its all in your mind, get up take a walk or have a drink of water then get back at it! Don’t let negative thinking trick you into giving up or quitting. Get back on the bike regarless of your fear of falling off. And if you do fall off get back on and do it again!

3. Work Smarter: Find out what your goals and passions are and do anything you can to pursue the journey towards them. If you’re goals are shaky you will stumble daily and the end won’t appear to be worth the means of getting there.

I reflect on my own work ethic and realize that heck, if this waitress can bust her butt for 17 hours EVERY day I can at least work 2-3 more hours per day. My dream is just as real as hers, shes just more focussed than others and doesn’t let anything get in the way of it.

By working harder during more hours of the day while always being smart about it my business will be pushed to the next level, I challenge you to do the same and see what happens :)
Andrew Christiansen

Residual Victory Co-Founder
http://www.residualvictory.com/lucidic

Andrew Christiansen


August 15, 2007

Why Follow-Up with Freebies? To Analyze your Market and Collect Customer Data.

Filed under: customer incentives — Andrew Christiansen @ 12:35 pm

Why Follow-up with Freebies?  If you don’t, you won’t achieve any benefit.  Freebies are a great tool to gain visibility and gain subscriptions, however it’s important to remember that visitors rarely make a purchase on their first visit to a website.  In fact, visitors probably don’t make a purchase until after at least five visits to your website.  Following up with Freebies will get you those five visits.

The purpose of Freebies is to create awareness.  But once the consumers are aware of your website, it’s your job to let them know who you are and what you have to offer.  You need to imprint yourself in the customer’s mind.  You need to remain in their presence without being overbearing, and convince them to make a return visit.  However, to do this, you must monitor traffic and collect data from your Freebie promotion. If you haven’t done that, you will have a difficult time reaching those potential customers again.  An analytical follow-up to Freebie strategies should always be implemented.

There are many ways to Follow-up with Freebies.  By devising data collection methods and subscription based email lists to incorporate with the Freebies, you have collected a method to contact you target market for follow up. 

One non-invasive method for Following up with Freebies is to ask for consumer feedback.  A week after your Freebie promotion ends, contact the group and ask them their opinions about the Freebie, and if there are any changes or additions they’d like to see.  Maintain records of who responds, and who doesn’t.

The following week, contact everyone with a notification of the changes you made in response to their feedback.  Also include promotional material on your website, and encourage them to visit. Monitor your traffic the following week and determine if there is an increase.  Analyze webpage navigation habits to see where their interests lie.

The third week, contact your Freebie group with an opportunity for consumer-generated content, whether it’s pictures, opinions or any other content you can dream up.  Have the consumers contribute to your website and include a short sign-up form before they add their content.  You can use this information to build your customer relationship database. 

Once they have contributed content, evaluate the content and do your traffic counts.  What information are they most interested in?  Follow up the following week with an informational newsletter or a news piece which compliments your analysis of the consumer-generated content.  Make sure you include an unsubscribe option to maintain your integrity.

By following up on the Freebie, you have made your customer aware of who you are, you made them feel important by requesting their opinion and their content, and you promoted your knowledge and your integrity.  Now that you have a more concrete idea of what the customers are interested in, you can develop your pricing, product and promotion strategies based on your analysis of the Freebie follow up.

Why Follow up on Freebies?  You follow up on Freebies to let your customer know who you are and find out who they are.  Get a benefit from Following up on your Freebie promotions, and Follow-up on your Freebies!


What About Offline Advertising and Online Advertising? It’s about the Blend.

Filed under: offline advertising — Andrew Christiansen @ 12:34 pm

What About Offline Advertising and it’s application to website promotion and marketing strategies?  Do bricks and mortar separate the offline and online communities, or does Internet connectivity penetrate the bricks and build a bridge between the offline and online communities?  It appears that Internet connectivity has been and still is penetrating the bricks and mortar.  The bricks have found advantages to Internet advertising, and now the Internet business community is finding advantages to Offline Advertising in bricks and mortar style.

One of the finest most recent examples of successful marrying of Online and Offline Advertising, is Webkindz (www.webkindz.com), who successfully paired a plush doll with an interactive website and now has over a million visitors and a hefty worth estimated at $100 million.  Consumers buy the plush doll, the doll has an internet code, and that code is the key to taking care of the virtual Webkindz pet online.  The child can now enjoy the plush by touching, and interacting in the video format that is pervasive in today’s world. This was a genius step forward that derived from and blended strategies from cabbage patch dolls, puppy adoption papers and neopets.  Moving up to teenagers, Pew Research (www.pewinternet.org), reports that 85% of teenage girls and 81% of teenage boys go online to look up information about their favorite movie star, television show, music group or sports stars.  The new generation expects integration between online and offline worlds.  If you are present in the media form that the teenagers are connecting with in their offline movie, television and sports stars, then your connection can meld the offline and online presence. 

Pew Research reported in 2000 that 73% of adults go online to research products, and only 52% buy them online.  Can you be the offline presence that informs adults that you are the place to go to do your research? Use Offline Advertising promotion to promote your online presence as a destination site for product and service reviews.

Need more evidence of online and offline worlds penetrating each other?  Take a look at web-based Billboards.  Out of the 450,000 billboards in the U.S., approximately 600 to 700 are web-based, according to outdoor advertising company Watchfire, as reported by Internet Retailer (www.internetretailer.com).  The trend is on the upswing, and although consumers are often numb to television and newspaper advertising, they continue to drive the freeways to work, passing billboards on the way. Web-based billboards have an IP site and the content can be changed frequently.  Could one of these billboards advertise your site?

Offline Advertising opportunities are everywhere, from inside the store to on the freeway.  The Internet has integrated our household communication, our businesses, our schools and our shopping experiences.  The Internet has penetrated the bricks and mortar and the bricks and mortar have penetrated the Internet.  Don’t ignore the opportunities that lay ahead in the offline world as the two become one, or you will suffer from a one-sided relationship, and lose the sales from the other. 

What about Offline Advertising?  Online advertisers better get Advertising Offline and connect themselves to both worlds, or consumers will connect with their competitors.  Start thinking outside the web, and have your Offline Advertising program get the offline world to connect to you.


Write a Business Plan that Means Business - Tips on Resources for Writing.

Filed under: business plans — Andrew Christiansen @ 12:34 pm

Tips on Writing a Business Plan are conveniently found at the Small Business Administration’s Website located at www.sba.gov.  The SBA offers volumes of tips and free advice on developing and running a small business.  Their SCORE division (www.score.org) offers free personal email counseling from retired executives.  If you haven’t written a Business Plan, this is the best place to start.  Banks are familiar with and accept the SBA format.  And don’t let the term Small Business throw you off; a typical small business loan under SBA standards is defined as being under one million dollars.  Regardless of whether you are pursuing a small business loan or not, the most valuable Tip on Writing a Business Plan is to visit the SBA website - then Write a Business Plan that Means Business.

The SBA website includes an outline of information to include in your Business Plan, which is boiled down to four categories: Description of the Business, Marketing, Finances and Management. The description of the Business Plan will include an overall description of the business, marketing, and competition, operating procedures, personnel and business insurance information.  The Financial Data you should include in your Business Plan consists loan applications, capital equipment and supply list, balance sheet, breakeven analysis, profit and loss statements, three year summary, then details of projections for the first year by month, then details by quarters for the second and third years, and the assumptions on which these projections were based, and of course a pro-forma cash flow.

Supporting documents typically included in a Business Plan are tax returns for the last three years, personal financial statements, franchise financial statements and contracts if they apply, copies of proposed leases or purchase agreements, copies of licenses, legal documents, resumes of owners and key management, and letters of intent from suppliers.

Sounds like a lot?  It is.  But it’s worth it.  Once you are able to disseminate all of this information you will have a more accurate and clear plan of your cash flow, your pending difficulties, and discover areas where you might be able to expand or improve.  There is no better way to get to know your business than to actively participate in creating the Business Plan.  The better you know your business, the better your business will be.

There are many websites available to help you with your research.  The Government has resourceful page at www.usa.gov. The Census Bureau has a wealth of data for any demographic, economic or geographic need at www.census.gov.  Trademark and patent information is available at www.uspto.gov.  The Department of Labor has employment regulations and wage information at www.dol.gov.  A portal dedicated just for businesses is located at www.business.gov.  Here you’ll find permit information, specialty loan information, industry information, and links galore.  The IRS is located at www.irs.gov.  If you are going to incorporate, do a search for your local Department of State office.  

Tips on writing a Business Plan and the resources you need to confirm your data are available within these government websites.  By researching your Business Plan thoroughly, writing a Business Plan will be the interactive tool you need to comprehend all of the interwoven implications of every decision.  Take a tip, do your research and Write a Business Plan that means Business - and your business could be the one that survives.


Use Perception and not Pressure to Create Urgency So People Buy Now.

Filed under: internet advertising — Andrew Christiansen @ 12:33 pm

How to Create Urgency so People Buy Now without losing credibility to your website by creating excess hype, is a balance that must be achieved in order for your urgency tactics to have a return on investment.  Creating Urgency so People Buy Now is a strategy that needs to be applied with the knowledge that the majority of consumers recognize and ignore hyped-up sales offers, last minute promotions, and last minute opportunities.  Urgency can be created by designing perceptions rather than hype.

Time is the basis for Urgency.  People buy now what they need. They plan to buy later what they don’t need to buy now, unless there is a reason to buy now instead of later.  If your promotion can creatively divide and label sections of time within categories, you can create a perception of urgency for your customers to take advantage of an offer - now, instead of later. 

Time can be divided into years, months, weeks, days, hours and minutes, but how is time divided in your industry?  Could time be divided by seasons?  Could time be designated by a future threat of being obsolete?  Can time be divided by holidays, or work schedules or school schedules?  How about periods of enjoyment, such as weekends, or emotions, such as while your relationship is young, or while you can appreciate their presence?  Don’t limit yourself in Creating an Urgency so People Buy Now by limiting yourself to traditional definitions of time.  Give a perception to the consumer that designates a shift in the paradigm in time, where there is no actual ending in your promotion, but there is a perception of time ending.

Another subtle way of creating a sense of urgency is to simply note a number of units available, relative to the minimum amount you want to sell, on your promotional material.  Don’t say that’s all you have or “hurry before we run out.”  You will lose credibility if you do.  By having a number of items in stock on your promotional material, your customers will equate that number with availability.  This will create a perception of “an ending for the offer,” even if there is no end.

Another suggestion for How to Create and Urgency so People Buy Now, is to simply upsell.  Think about “would you like fries with that.”  You are standing in line, ordering your meal.  Your mind is completely focused on the food that your body is craving.  Is it urgent that you buy the fries now?  Not really.  There are millions of fries available, but you want to satisfy that craving now, and fulfill your buying experience.  Upselling at the customer point of sale creates a sense of urgency through perception.  A popular sales cliché says “don’t push the sale, just prevent procrastination.”

How to Create Urgency so People Buy Now is a strategy that has been abused, but still holds significant sales opportunities if implemented with perception rather than hype.  Take note of your customer’s lifestyles and time perceptions, and learn How to Create Urgency So People Buy Now through providing opportunities, and not pushing sales.  Your customer will see you as the website with integrity, and buy your products from you, because it’s Urgent that they do.


To Find Your Niche Market: Analyze, Analyze, Analyze.

Filed under: internet advertising — Andrew Christiansen @ 12:33 pm

To Find Your Niche Market you must first get to know the guts and the core of your business, then do the same to your competitors.  On top of that, you must have a clear understanding of your target market and the consumer.  If you can target a Niche more effectively than your competitors, Niche Marketing will give you the opportunity to build competitive advantages over your competitors.  Niche Marketing provides a business the opportunity to satisfy customers faster than the competition, and customer satisfaction is the biggest competitive advantage any business can have. Niches become successful despite their small size because they have an intimate relationship with the customer and are better able to meet their needs.  In fact, finding your Niche and propagating exceptional customer experiences will give you an opportunity for value-added pricing, which contributes to your overall profit margin. 

A Niche Market, as defined by the European Journal of Marketing, is “a small market consisting of an individual customer or a small group of customers with similar characteristics or needs.”  The journal suggests that when selecting the Niche, to “realize your sustainable competitive advantages with products in specific markets.”  Your advantages must be based on long-term interests of the customers.  Customer relationships are one of the most powerful, and profitable, advantages in Niche Marketing.

The research you conduct to find your Niche Market should include an analysis of the short-term and long-term goals of you and your competitor, the financial backing, products, services, website design and functionality, SEO analysis with an emphasis on keyword analysis, pricing, geographical areas, and the strengths, weaknesses, opportunities and threats of both you and your competition. Once you know what you have to offer, and what your competitors don’t have to offer, you’re almost on your way to creating your Niche.  Almost.

After analyzing your business against your competitors, you need to research your market and your consumers.  Identify their buying habits, search habits, keyword habits and changes, visit blogs, forums and social community sites, research online and offline resources, narrow down the demographics and analyze their yearly and monthly expenditures and consumer buying patterns, find out what they want and if you can give it to them, or how you can give it to them. 
Find a business problem that you can solve that your competitors can’t. Then customize your solution.  Decide if you want to focus on the target market, or the product.  Then, you are set to develop your Niche Market.

Choose your keywords carefully; use every program and search engine you can to analyze them.  Pay attention to trends.  Find out the best advertising programs to reach you Niche Market, don’t waste your money advertising to the world.  There are over 1 billion Internet users in the world today, 200 million from the United States, according to the Computer Industry Almanac (www.c-i-a.com).  You only need to reach the ones that are most likely to buy from your website, that is - your Niche.

To Find your Niche Market, analyze yourself, your competitors, your market and your consumers.  Find what you can supply that your competitors can’t, and find out who wants to have that supply.  Develop an intensive customer relationship strategy, and a marketing mix specifically targeted towards your Niche Market.  Once you find your Niche Market and develop your key strategies, your Niche will always be coming back to you.