Why Content is King - An SEO Fairytale
King Good Content Serves his Kingdom
Why Content is King, although hotly debated, is easy to answer. It’s because a King serves his Kingdom. On the web, there are many Kings, and many Kingdoms.
Your Content is the King - trying to reach the people to bring into his Kingdom. Your Content is the gold and the riches, the food and nourishment, and the promises that the people desire. But the Content can’t reach all of the people at once, even those whose greatest fantasy is to spend time in Content’s beautiful surroundings. There are Kings clamoring everywhere for people to come visit their Kingdom. But the people can’t see through the smoke and the fire created by the fiercest, most terrifying, most barbaric fire-breathing dragon of them all - the gigantic Green Google.
King Content is a courageous King. He decides he has to kill the evil Green Google. But the dragon is too big, and King Content is a vegetarian, and concerned about global warming. He can’t displease his people or they will never enter his kingdom. So King Content decided to tame the Green Google. He knew he had to use respectfulness, gentleness, and firmness.
King Content approached the Green Google through a forum to find out what the Green Google needed to by happy. The evil Green Google was leery at first, believing that the Content was just out to deceive him. But as the King developed a relationship with the dragon through a social networking community, he started to realize Google wanted to give people the results they were searching for, just as Content did! After many chat sessions and blog posts, the dragon and King Content came up with a plan to get people the results they wanted.
Green Google agreed not to pollute the air or give a need to go searching for fire engines - if the Good Content Kings could help make the Bad Content Kings go away. The Good Content King agreed to let the dragon bring people from far away kingdoms. The dragon couldn’t talk to the people easily because he was always full of hot air, but he could carry them to Good Content. Sometimes on the way to Good Content, Bad Content hijacked the dragon, snatching people away from their results. Sometimes the people jumped off early and went to King Bad Content, just because he was closer. So the Green Google developed mysterious algorithms to keep the Bad Content from keeping the people away from the Good Content.
King Content and Green Google worked closely together for years. The people who found Good Content were so happy they decided to stay in his networked palace and visit his webpage everyday to explore the riches they had found. Through word of mouth and tagging, people learned who the Bad Content was, and went straight to visit Good Content. There was hardly any more searching for engines, because the fire and smoke had cleared and the Green Google had wore down a path so people could find what they were looking for.
The people looking at Good Content shouted “Content is King! Content is King!” At night, everyone turned on their networked computers that the riches had provided them, and looked in awe at all the webpages that Content had created. The links were full of everything they had ever searched for; dynamic content, functional parts, easy navigation and personalized pages with all of their latest interests. Bad content had disappeared, and the Green Google was evil no more. People loved the Good Content, who was King, and everyone in the virtual kingdom lived happily ever after.
