Using Facebook to Promote your Website In a Social Networking World
Using Facebook to Promote your Website is an easy way to get a high page rank backlink and promote yourself to a new community of people. Facebook, similar to Myspace, is a social networking community with a high page rank, where users create their own profiles and communicate with other Facebook users. Facebook has over 27 million members and 40 billion pages view a month. The demographic base is generally made up of 20-somethings. Used wisely as a promotional tool, this social-networking site can provide you with valuable free exposure, even if you sell geriatric pills.
Facebook has an easy joining process. The name you enter when registering will be the one that is used on the site. You might have to tweak it so it’s accepted if you’re using a company name. You will have to activate the account through email confirmation. When you return to Facebook, click on “Contact” and you will see an area to post your website. Posting this gives your website a high page rank backlink.
You will also see the “Applications” heading in the left-hand column. Underneath the Applications heading are the standard Photo, Groups, Events, and Marketplace links. Clicking on the Applications link gives you a directory of applications that can be used on the site. There’s a variety of media applications that can be used to promote your website. Facebook has just recently opened their platform to programmers, and most of these applications are very new. Develop your promotion by adding photos, joining groups, entering business events, and utilizing relevant media applications. Facebook has a “newsfeed” that works similar to an RSS feed, but it posts Facebook news, which could be news about your website. There is also a “My Notes” feature for you to promote events, news and blogs.
Once you’ve maximized your site carefully with information and media, you can search for friends and join a regional network to give your site exposure. You can create a group based on a topic relevant to your promotional material. It will help if you know someone on Facebook to get that first connection from. There are other business and non-profit organizations on Facebook that are valuable for networking.
Facebook is about social networking. In order to get the most out of your Facebook promotion, be creative in your blogs, groups and newsletters. Stimulate discussions that could be opinionated or are relevant to this age group and get your website noticed. If you sell geriatric pills, aim your discussions toward socially conscious advocates for the elderly, or find members who live with their grandparents. Look at other profiles, blogs, newsletters and groups and see if there’s a trend in topics you could expand on. Forcing your website on others will only create negative impact. To develop relationships, show you have a sincere interest in their issues. Network and be social, and Facebook can be a profitable addition to your promotional campaign.
