Residual Victory Blog

Why Follow-up with Freebies?  If you don’t, you won’t achieve any benefit.  Freebies are a great tool to gain visibility and gain subscriptions, however it’s important to remember that visitors rarely make a purchase on their first visit to a website.  In fact, visitors probably don’t make a purchase until after at least five visits to your website.  Following up with Freebies will get you those five visits.

The purpose of Freebies is to create awareness.  But once the consumers are aware of your website, it’s your job to let them know who you are and what you have to offer.  You need to imprint yourself in the customer’s mind.  You need to remain in their presence without being overbearing, and convince them to make a return visit.  However, to do this, you must monitor traffic and collect data from your Freebie promotion. If you haven’t done that, you will have a difficult time reaching those potential customers again.  An analytical follow-up to Freebie strategies should always be implemented.

There are many ways to Follow-up with Freebies.  By devising data collection methods and subscription based email lists to incorporate with the Freebies, you have collected a method to contact you target market for follow up. 

One non-invasive method for Following up with Freebies is to ask for consumer feedback.  A week after your Freebie promotion ends, contact the group and ask them their opinions about the Freebie, and if there are any changes or additions they’d like to see.  Maintain records of who responds, and who doesn’t.

The following week, contact everyone with a notification of the changes you made in response to their feedback.  Also include promotional material on your website, and encourage them to visit. Monitor your traffic the following week and determine if there is an increase.  Analyze webpage navigation habits to see where their interests lie.

The third week, contact your Freebie group with an opportunity for consumer-generated content, whether it’s pictures, opinions or any other content you can dream up.  Have the consumers contribute to your website and include a short sign-up form before they add their content.  You can use this information to build your customer relationship database. 

Once they have contributed content, evaluate the content and do your traffic counts.  What information are they most interested in?  Follow up the following week with an informational newsletter or a news piece which compliments your analysis of the consumer-generated content.  Make sure you include an unsubscribe option to maintain your integrity.

By following up on the Freebie, you have made your customer aware of who you are, you made them feel important by requesting their opinion and their content, and you promoted your knowledge and your integrity.  Now that you have a more concrete idea of what the customers are interested in, you can develop your pricing, product and promotion strategies based on your analysis of the Freebie follow up.

Why Follow up on Freebies?  You follow up on Freebies to let your customer know who you are and find out who they are.  Get a benefit from Following up on your Freebie promotions, and Follow-up on your Freebies!