Five Proven Ways to Promote Your Website from Top Companies and Their Success
Five Proven Ways to Promote Your Website are demonstrated in the successful promotional strategies of companies such as Pet.com, Blendtec, E-loan, Webkindz and even Texas Beef. Keyword Strategies, Marrying Offline and Online Promotions, Consumer-Generated Content, Videos and Email List Services are Five Ways to Promote your Web Site that have been proven effective.
Out of the Five Proven Ways to Promote your Web Site, E-Loan’s classic keyword strategy had creativity take a backseat to pencil pushing (or keyboard tapping). E-Loan bids on approximately 250,000 keywords and phrases and determines the ROI for each. The search engine sector of the total marketing budget is between 20% and 50% of the total market budget. Since E-loan has generated over $32 billion dollars worth of loans, it’s evident this keyword strategy works. Keywords are nothing new, but how many developers allocate 50% of their marketing budget to keywords and determine an ROI for each word? Promote your Website by putting your money where your keywords are.
But, money isn’t everything, and creativity and inspiration are at the heart of the business world - and Videos are in the eyes of the internet world. Videos are hot, and one of the Top Five Proven Ways to Promote your Website - but remember, consumers like them short (15 seconds). If you haven’t looked into promotional video strategies, now is the time to do it. In their 2007 studies, Advertising.com, Inc., the industry’s largest online advertising network (www.advertising.com), revealed video advertising as having the largest gain, and 80% of Interactive Publishers are planning to implement video advertising. Blendtec, a blender company, posted a video on You Tube of their blender chopping up golf balls and other blender-breaking materials to show just how strong their blender was. The result? Millions of sales and visits - increased five-fold. Pringles, Pillsbury, all the big names are jumping in on the video bandwagon.
Pet.com believes video increases stickiness and branding (www.internetretailer.com). Pet.com had pet show contest winners post one-minute videos of their pets doing tricks on You Tube, and had visitors vote for the winner. Pet.com now has consumer-generated pet pictures and pet stories on their website. Consumer generated Content is one of the fastest growing ways Proven to Promote your Website.
In addition, the Internet and Bricks and Mortar world are still mixing. Webkindz sells a soft plush doll in concert with its interactive video website. Webkindz stopped counting accounts after they reached a million. Mix Internet and Bricks - Marry the online and offline for a powerful promotional strategy.
Customer Engagement and personalization is the focus of email list servers. Bell Canada implements billing and promotional strategies through email programs and has 300,000 subscribers. The Texas Beef Council began an email educational newsletter that increased subscriptions by 100%. Listservs that engage the audience or provide a benefit are proven to promote your website. Spam is out, but personalized email and engaging list servers are in.
Promoting a Website through keywords, consumer-generated content, videos, marrying offline and online content, and personalizing emails are Five Proven Ways to Promote your Website that these companies have exemplified. These Five Proven Ways to Promote your Website have a common denominator - the customer. By concentrating on consumer-driven content that engages and focuses on analyzing customer needs, any one of the Five Proven Ways to Promote your Website can have powerful results for you.
