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July 30, 2007

Having Patience While Running a Business

Filed under: internet advertising — Andrew Christiansen @ 3:28 pm

Having Patience While Running a Business is a valuable tool. Patience helps you plan constructively, learn new ways to work more efficiently, handle changes and obstacles, and build better employee and customer relations.  Asset acquisitions always require patience.  Long-term investments require patience.  Patience is a Virtue.  Even in the business world.  It is, however, a profitable virtue.

Corporations ask their shareholders to be patient to seek new talent, develop new products, or demonstrate revenue growth.  Business owners ask their employees to be patient, and employees ask their boss to be patient.  Employees ask the customers to be patient.  We live in a speed-craved society - but as everyone knows, going too fast can lead to a crash.  Just ask any of the 50% of small businesses that fail in the first year.  The Small Business Association (SBA) reports many fail due to over zealousness and lack of planning.

Running a successful business requires developing different strategies during the life of the business, not just at startup.  Developing strategies takes time and patience and the results are not always immediately visible, and could take years.  If there is a fatal error in your strategy, your business will suffer.  You must take the time to thoroughly research all aspect of strategic development.  Monitoring the progress of your strategy is a good way to see evaluate its effectiveness.

When a business plan or strategy does go astray, patience will help you conquer the obstacle.  Patience provides clear vision.  With patience, you will discover the source of your problem and resolve it permanently rather than just covering up the problem and having it resurface in the future.

Patience with people is valuable in employee relations and customer relations.  By having patience with your employees during training, you guarantee them a better understanding of the position.  By having patience with their personal problems, you gain a dedicated employee who will stick with you through your problems.  The employees must see the example of your patience in order for it to filter down to the customers.  Patience should be part of your company culture. 

The need for patience with customers is recognized in all industries.  It also should be recognized that a customer’s impatience is often related to dissatisfaction with the business.  If a customer is transferring their dissatisfaction from other areas of their life into a complaint about your business, it is still your job to diffuse their impatience.  An employee should never under any circumstances get impatient with a customer.  You want the customer to walk away happy.

Big companies take big risks with new product lines.  Some succeed, some fail, but they have the patience to continue developing new product lines.  Patience with mistakes leads to discoveries.  Recognizing mistakes helps you perfect processes.  White-out was invented in a kitchen by a secretary who always made mistakes.  Plastic was discovered from an accidental spill.  Thousands of startup businesses and business processes have been founded on successful mistakes.  Have patience with them and make patience your profitable business plan.


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