Residual Victory Blog

In order to have a successful advertising campaign, the top ten psychological desires you insert into your ads should bind the social, psychological and economic benefits of your product or service to the consumer.  This is best done through a well-planned branding strategy that is targeted to provide economic benefits to a specific market. 

Information is a driving force in Internet popularity.  People have a desire to learn.  Research the areas of interest that your targeted market group is interested in.  Create quality content with answers.  Provide a search bar.  Make sure your information is unique and not plastered all over the web.  You will start to brand yourself as knowledgeable and give them reason to come back.
 
Speed is inherent is the need to accomplish.  Speed drives the sales of cars, communication and Internet.  A study by Accenture found that buyers were more interested in speed over price.  People will pay for time.  Focus your ad on how you will save the consumer time.  Be easily accessible with fast-loading web pages.  Avoid long forms.  Deliver in a timely matter.

Trust is a desire everyone seeks, and hardest to prove.  Provide references.  Stay clear from spam.  Connect with charitable organizations.  Offer guarantees.  Deliver what your promise.  Once you lose trust, it’s impossible to gain back.

The freedom to make decisions is another psychological trait that can be applied to your advertising campaign.  Give your customer choices: choices in pricing, selection, resources, delivery times and guarantees.  Letting the customer decide what they want helps you to understand want they want and plan your business strategies accordingly.

The freedom to walk away.  There is nothing worse then being held hostage. Make your web pages easy to leave so they feel comfortable visiting your site later.  It’s the old cliché, if you love something set it free, if it comes back, it’s yours.

Everyone has the desire to have a pleasurable experience.  Make your ad appealing.  Tactfully infuse humor by a funny quote or a link to an offbeat site.  Add opportunities for personal enjoyment to your site that are related to your business.  Sell a good product and a good service.  Make sure they leave feeling happy.  

People have the desire to communicate.  Make sure you advertisement conveniently lists how to contact you with any questions.  Imbed in your ad an opportunity or link for people to communicate with others.
 
Everyone needs hope.  Build on customer’s dreams and aspirations and show how you can help them meet them.

Let them be who they are.  Everyone desires self-expression.  Give people an opportunity to post their opinions.  Show how your product or services offer them the freedom to express themselves or identify themselves. 

Last, but most important is love.  Show how your product or services can help them love others, whether it’s their family, friends, or for advocacy work.  Get them to love your product by fulfilling all of their desires for themselves and others, because above all else is love.  Make them love you.