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August 7, 2007

Tagging brings People and People bring Power - Tag Power in Social Bookmarking

Filed under: tag and ping — Andrew Christiansen @ 3:32 pm

Tagging and the Power of Social Bookmarking is evident to over 35 Million monthly visitors that visited the largest 30 Social Bookmarking Sites, statistics which can be found in the July 2007 report in eBizMBA’s “30 Largest Social Bookmarking Sites.”  eBizMBA also reported a couple hundred million inbound links within these sites, 25% of the largest social bookmarking sites had a page rank of an 8 or 9, and 20% had a page rank of 7.  There’s a lot of tags and a lot of power in those numbers. 

Digg.com came in as number one, and Technorati.com came in third, below Netscape.com.  Del.icio.us. followed Technorati and settled in at the fourth largest social bookmarking site.  Their rankings, according to eBizMBA.com included “a combination of inbound links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.”  Del.icio.us had the highest amount of inbound links, at 172,291,472, with Digg coming in second with 117,796,083 inbound links.  Digg was king of the monthly visits, topping the rest with 22,541,770 Compete Monthly Visitors.  How many visitors do you get in a month?

If you are not tagging, if you are not engrossed in a social bookmarking website, then you are simply not as powerful as you could be.  What are you missing besides perhaps a portion of the 35 million visitors?  For one thing, Google and other search engines also search social bookmarking sites for new contributions.  You’re missing out on new content being crawled by the Google tarantulas and the chance to escape the handcuffs of keyword phrases.  Break out and start building tags and unleashing the power.

Blogs are the most popular way to go according to several SEO experts.  “Tag and Ping” is the game.  Write a great blog about a hot topic, give it popular tags and branch out into subtopics that you couldn’t otherwise do with keyword restrictions - and (GASP) you can give it a tag without even using the word in the content!  (I hear Google fainting now…)  You have the opportunity to find niches you might never have been able to find if you were restricted to keywords.  Moreover, with a well-planned tag strategy, more visitors are likely to stumble on your site.

Send your nobel prize winning blog to social bookmarking sites using “Ping” software or online program at www.pingomatic.com.  Pinging is fast and easy and worth it.  Social bookmarking sites also give you the power to easily view what visitors are actually linking to and you can get RSS feeds keep current.  Social communities share links, and your link can get passed around.

The only people who are worried about Tagging and the Power of Social Networking are the librarians debating taxonomy versus folksonomies.  (Ask your local librarian for further information.) Tagging and the Power of Social Networking have already demonstrated a rise in visibility for millions of websites.  Don’t sit back waiting for the search engines to find you - get out there and tag your community.  The Power is there - just Tag it and use it!  Your personalized communities are waiting for you!


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