Where’s the Fire? It’s in the Power of Technorati - and Tagging Makes it Hot.
Tagging and the Power of Technorati are recognized as one of the hottest blogging tools in the realm of professional blogging. The Judges agree, and awarded Technorati and it’s Tagging properties with the Technical Achievement Award and Best of the Show Award in the 9th Annual Web Awards. However, awards don’t necessarily bring Power, people do. And the 75 million inbound links, almost 3 million monthly Compete visitors, and Technorati’s Alexa Ranking of 234 and their Google Ranking of 8 (as reported in July 2007 by eBizMBA), are indications that the people and the search engines agree that Technorati is the social bookmarking site of choice for bloggers. It would be self-destructive for someone to ignore the Power of Technorati and it’s capabilities to promote their website. The Technorati website claims they are “currently tracking 96.1 million blogs and over 250 million pieces of tagged social media.” Those 250 million pieces of Tagged social media are labeled according to users, not Google. You can focus your visibility campaign on what the people really want.
With Technorati, you can get daily RSS Feeds on any tag and even put them on your aggregator. Technorati is useful to search blogs for ideas, see what others are saying, vote on blogs, see who’s voting on what, create a “watchlist” on any tag, add backlinks, and easily ping Technorati right from their website. Many Technorati’s add Technorati to their desktop with a widget, plugin, or on their mobile phone to stay updated on trends.
Technorati (www.Technorati.com) is focused on the present, which gives you real-time interests of prospective visitors, so you can tailor your blog accordingly. Technorati tracks links between blogs, and updates “tens of thousands” of links and blogs for indexing every hour. According to Technorati data, there are over 175,000 new blogs every day and bloggers update about 1.6 million blogs per day, which end up being (according to Technorati) over 18 updates a second. (Wouldn’t it be nice if you could update your blogs that fast?) That’s where the art of “Ping” comes in.
“Ping” tells numerous websites that you have new information to be submitted. Technorati’s hot spot is it’s “WTF” premise, which stands for “Where’s the Fire.” New entries go to the top of WTF. How long you stay there depends on how “hot” your blog is. People skim the WTF site rapidly. It’s up to the blog poster to write enticing material to engage the WTF readers, gain votes, encourage conversation and get recognized. Adding links will add interest.
Technorati announced on their website in April 2007 that they acquired Personal Bee (www.personalbee.com), a news and publishing company. This can only mean more power. Anyone wanting to promote their website to gain visibility should implement daily operations to focus on Tagging and the Power of Technorati to reach their audience. It’s free, and it’s powerful. Tag what’s “hot” and fuel the Technorati WTF fire to promote your website. If you don’t, your competition is going to stomp you out of the game.
